Tara Clark

Focus Sessions

Tara Clark is a social media architect, entrepreneur, mentor and experienced speaker. The founder and CEO of Vancouver-based social media agency Social T, Clark’s mission is to enable brands to engage with existing customers and tap into new audiences using their social media networks. With more than a decade of experience as a dynamic event speaker, she inspires and educates audiences on a variety of topics including digital marketing, collaboration and entrepreneurship. She also enjoys consulting for businesses, both locally and internationally.

How to Effectively Leverage LinkedIn and Social Media for Lead Generation

Language: English

Social media offers a powerhouse of opportunity, but financial advisors worldwide are consistently making errors on the platforms which, unbeknown to them, are making it significantly harder to attract more of the clients they really want. This session will help you improve your ability to leverage the various platforms for more referrals. Calvert reveals proven LinkedIn techniques to help advisors get found by more clients and shares connection scripts that get results. Clark shares how effective social media management can be valuable for both prospecting and marketing efforts. Chatzistefanou analyzes the way he is using tools and apps that allow him to build quality referrals. Don't miss this unique opportunity to dramatically transform your experience of social media as a proven lead generation tool.