Tamar Terzakyan

Focus Sessions

Tamar Terzakyan has a degree in social communication and specializes in digital marketing and sales. She first worked at the Walt Disney Company and then joined Google Argentina to develop the digital strategy of companies in Latin America. In 2014, she was transferred to Google Australia and worked for three years developing branding, performance and e-commerce solutions for multinationals and SMEs in Australia and New Zealand. She founded Be2Digital, a consulting firm specializing in digital strategy development and innovation.

Digital Marketing: Trends and Benefits

Language: Spanish

Terzakyan addresses augmented reality, bots, artificial intelligence, machine learning, influencers and many other new concepts in the growing digital ecosystem. At times when changes are constant and dynamic, this session will address digital marketing trends and their main components and will explore how they can be incorporated into the industry of life insurance and financial services.